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Tactics: "The Rejection Hotline" is a Humor Magnet For Young Adults...and An...
It's never comfortable rejecting potential suitors face-to-face. RHbrands, a mobile and in-call media company, claims "The Rejection Hotline®," located in 200+ cities across the country, including...
View ArticleAdmixture – “Multicultural New Media”
http://www.admixturenetwork.comAdmixture is an online ad network for advertisers targeting ethnic and lifestyle demographics, including Hispanic, Asian, African-American, and Gay & Lesbian...
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Brand News: Pantene, Cheetos, Denny’s, Doublemint, Wonderwall
Proctor & Gamble Co. (PG) is launching a new Pantene hair-care collection called Nature Fusion that taps into the “natural trend” in an attempt reinvigorate sales of the Pantene brand. Adweek...
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Beyond Clicks: How Well is Your Display Ad Campaign Working?
Measure Online Display Ad Effectiveness to Determine Full Effect of CampaignThe problem with the use of click-through rates as the sole measure of online display advertising effectiveness is that CTR...
View ArticleiAd
Rich media ads, created by Apple, that run only on Apple devices such as the iPhone, iPod Touch and the iPad. They enable users to click on photo galleries, launch videos and click to purchase. iAds...
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